Meanwhile, SheaMoisture’s Next Black Millionaires Fund is backing Black business-owners to grow their passion projects into thriving firms. The brand has also switched to 100% cage-free eggs in the USA and 100% recycled plastic jars and bottles. Its Make Taste, Not Waste campaign has inspired millions of people with practical ideas to use up their leftovers so they’re not throwing away good food. The CROWN Act or similar legislation has now been passed in 23 states and Dove and its partners are working to reach many more.Īnother example of a brand putting its purpose into practice is Hellmann’s. Our Dove brand is backing the CROWN Act, which stands for Creating a Respectful and Open World for Natural Hair – a law which prohibits racial discrimination based on natural textures and Black hair styles. In 2019, legislation was passed in several states to prevent this prejudice. It means Black adults can be denied career opportunities and children can be excluded from school – just because they choose to wear their hair naturally, or style it into braids, locs or twists. In the USA, the law in many states does not protect people from race-based hair discrimination. How long has Unilever operated in the USA? We completed the sale of our Suave haircare brand in North America in May 2023, and in June we announced the acquisition of Yasso Holdings, Inc, a premium frozen Greek yogurt brand in the USA. In our first half-year results for 2023, we also reported encouraging growth from Dove, one of the biggest brands in our global business. And our Ice Cream business group grew by high single digits in the region too. Our Nutrition business group reported double-digit growth in North America in our 2022 results, with our Hellmann’s brand performing notably well. Scientists at our Polycultural Centre of Excellence in Trumbull, Connecticut, specialise in creating ingredients and products that address the unmet needs of millions of consumers – and their innovations have already been introduced in lines from Vaseline, Dove and SheaMoisture. We’re also investing in new science-led products for under-served consumers, with products for melanin-rich skin and textured hair at the forefront. This thriving part of our business reported its tenth consecutive quarter of double-digit growth in July, and in 2022 we acquired Nutrafol, the No.1 dermatologist recommended hair growth supplement in the USA. The Unilever Health & Wellbeing Collective is now a €1 billion+ portfolio of lifestyle brands and North America is its biggest market by far. The second new product, Post-Game Recovery Gummy Rings, is designed to “support muscle strength and recharging” and includes ingredients like vitamin D and turmeric to promote muscle and joint health.One top priority for Unilever in the USA is shifting our portfolio to high-growth spaces.Īs part of that, we’ve strengthened our investment in the fast-growing health and wellbeing sector. The Olly press release states, “The S7 Plant-Based Blend works as a nitric oxide booster, reducing oxidative stress and helping your body’s endurance, while vitamins B12 and B6 help support cellular energy production.” Ingredients include the branded ingredient S7 from FutureCeuticals (Momence, IL), a blend of seven plant-based ingredients that has been clinically shown to increase nitric oxide levels by 230%. Pre-Game Energize Gummy Rings are designed to “help set you up for a worthwhile workout by boosting energy production and delivering the stamina you need to stay on track,” the brand’s press release states. The new products are called Pre-Game Energize Gummy Rings and Post-Game Recovery Gummy Rings. Gummy-supplements leader Olly is entering the fitness market with two new product launches.
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